DESIGN A MODEL S AT SXSW

My team at nclud and I had the opportunity to create a SXSW experience for Tesla Motors that required us to leverage the expertise of more than half a dozen designers, developers, and strategists. Together, our team designed an experiential campaign centering around the Tesla Model S that allowed festival attendees to sit in a Model S and customize their own dream sedan. They would then share their customization on Twitter and Facebook, with each social share counting as an entry to win 24hrs of chauffeured service in a Model S.

Project Manager

Strategist

Account Director

Tesla

nclud